SHANGHAI, CHINA. Like every year in October we participated at the intertextile Shanghai apparel fabrics exhibition (11th to 13th October 2017), taking place in the National Exhibition and Convention Center Shanghai, China.
Wendler was the 5th time part of the German Pavilion, together with other globally known German textile companies.
As an international interlining specialist for men’s shirts and ladies’ blouses, the exhibition was a perfect setting to introduce a small, but selective assortment of new products to the visitors. Especially, products in polyester or polyester-cotton blends have been received well, satisfying the demand for more lightweight interlining due to the recent trend to more leisure and casual shirts. Furthermore, it offered the ideal environment to connect and meet long-term partners and buyers from around the world to exchange market trends and to get up to date with the latest developments in textile industry.
The exhibition was an overall success and customers can look forward to meet Wendler again at the intertextile Shanghai in October 2018.